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News > Attacks & Threats > AI-Driven Pushpaganda Scam Exploits Google Discover to Spread Scareware and Ad Fraud

AI-Driven Pushpaganda Scam Exploits Google Discover to Spread Scareware and Ad Fraud

AI-Driven Pushpaganda Exploits Google Discover to for Ad Fraud — A novel ad fraud scheme has been found to leverage search engine poisoning (SEO) techniques and artificial intelligence (AI)-generated content to push deceptive news stories into Google's Discover feed and trick users into enabling persistent browser notifications that lead to scareware and financial scams. The Pushpaganda campaign has been found to target the personalized content feeds of Android and Chrome users. "This operation, named for push notifications central to the scheme, generates invalid organic traffic from real mobile devices by tricking users into subscribing to enabling notifications that presented alarming messages," HUMAN Security said. Google has since rolled out fixes and algorithmic updates to address the issue.

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